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European Retail Research: 2008 | Volume 22 PDF




: European Retail Research: 2008 | Volume 22

ISBN : #3834910848 | Date : 2008-10-28

Description :

PDF-8d3bc | The aim of European Retail Research is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. European R… European Retail Research: 2008 | Volume 22


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Brand Medicine Branding Pharmaceutical Industry PDF 95423b38e

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Brand Medicine: The Role of Branding in the Pharmaceutical Industry PDF




: Brand Medicine: The Role of Branding in the Pharmaceutical Industry

ISBN : #0333930983 | Date : 2001-04-27

Description :

PDF-134fd | As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution – focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money…. Brand Medicine: The Role of Branding in the Pharmaceutical Industry


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Ahead Game Marketing Guide Business PDF C23ed3c35

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by Lynn Moffat : Ahead of the Game: The Marketing Guide for Small Business

ISBN : #0077098390 | Date : 2001-09-01

Description :

PDF-c8098 | This volume looks at how small businesses can attract, win and keep customers. Based on the author’s work with a range of large and small businesses, it looks at advertising and selling and provides a complete guide to making your business successful. The guide features real life examples from international, national and large and small businesses…. Ahead of the Game: The Marketing Guide for Small Business


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Ahead of the Game: The Marketing Guide for Small Business by by Lynn Moffat

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The Heist: Cracking the Marketing Code Through Authoring a Book (The Publisher’s Guide) PDF




by Richard Hagen : The Heist: Cracking the Marketing Code Through Authoring a Book (The Publisher’s Guide)

ISBN : #1907282246 | Date : 2016-09-15

Description :

PDF-12627 | Do competitors in your field with a lot less experience, insight and expertise gain more clients than you do? Are potential clients confused about what they truly need, where to go for solutions and who they can trust to deliver? Have you been burnt by slick social-media gurus who’ve sold you a tactical campaign but didn’t bring results? Do you feel that, despite your efforts, you are makin… The Heist: Cracking the Marketing Code Through Authoring a Book (The Publisher’s Guide)


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Social – Local – Mobile: The Future of Location-based Services (Management for Professionals) PDF




by Gerrit Heinemann : Social – Local – Mobile: The Future of Location-based Services (Management for Professionals)

ISBN : #3662439638 | Date : 2014-11-21

Description :

PDF-11ba4 | n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and busi… Social – Local – Mobile: The Future of Location-based Services (Management for Professionals)


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[Pub.17NAv] Social – Local – Mobile: The Future of Location-based Services (Management for Professionals) PDF | by Gerrit Heinemann


Social – Local – Mobile: The Future of Location-based Services (Management for Professionals) by by Gerrit Heinemann

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Entrepreneur Magazine Guide Integrated Marketing PDF F06709f64

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Entrepreneur Magazine: Guide to Integrated Marketing PDF




by Jeanette Smith : Entrepreneur Magazine: Guide to Integrated Marketing

ISBN : #0471124397 | Date : 1996-08-02

Description :

PDF-c5a78 | Big-business marketing on a small-business budget! Integrated marketing enables small businesses to wage highly focused campaigns that send strong sales messages to the people who count. And you can do it on a shoestring! The Entrepreneur Magazine Guide to Integrated Marketing shows you how to put this powerful tool to work for your business. Bestselling marketing guru Jeanette Smith uses real-li… Entrepreneur Magazine: Guide to Integrated Marketing


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Entrepreneur Magazine: Guide to Integrated Marketing by by Jeanette Smith

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New Meanings Marketing Millennium Developments PDF 1f3ea0fde

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New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science) PDF




: New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)

ISBN : #3319119265 | Date : 2014-11-11

Description :

PDF-cde8e | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)


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Psychology Price Increase Customer Satisfaction Ebook PDF 7984066de

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The Psychology of Price: How to use price to increase demand, profit and customer satisfaction PDF




by Leigh Caldwell : The Psychology of Price: How to use price to increase demand, profit and customer satisfaction

ISBN : # | Date : 2012-09-28

Description :

PDF-be18a | One of the most important questions for any business is: how much should I charge? Economics has an easy answer – just look at where demand and supply meet. Unfortunately, this easy answer is wrong. What about the effect of changing the timing on a payment? How do a customer’s personal and financial circumstances affect their willingness to pay? Using The Psychology of Price, you can discover… The Psychology of Price: How to use price to increase demand, profit and customer satisfaction


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Five Keys Understanding Marketplace PDF 3a526a9d2

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by Jim Rohn : The Five Keys to Understanding the Marketplace

ISBN : # | Date : 2006-07-24

Description :

PDF-1ce4a | For professional and personal development, this audio program will play a pivotal role in developing your skills and life philosophy. Millions of people have benefited from the timeless wisdom from this masterful communicator. Add it to your audio collection today.The man many consider to be America’s Foremost Business Philosopher, has been sharing his success principles and strategies for more th… The Five Keys to Understanding the Marketplace


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The Five Keys to Understanding the Marketplace by by Jim Rohn

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Marketing Strategy in the Digital Age: Exploiting E-Commerce in Your Business (Financial Times Management Briefings) PDF




by Elizabeth Daniel : Marketing Strategy in the Digital Age: Exploiting E-Commerce in Your Business (Financial Times Management Briefings)

ISBN : #0273654799 | Date : 2001-10

Description :

PDF-e0efe | With the dotcom bubble well and truly burst, it is clear that to conduct successful business online you need an effective e-business strategy. This report shows you how to develop, design, implement and measure your e-commerce strategy. It guides you through the entire cycle from the identification of options, through prioritisation and implementation to measurement and review. Each stage contains… Marketing Strategy in the Digital Age: Exploiting E-Commerce in Your Business (Financial Times Management Briefings)


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Marketing Strategy in the Digital Age: Exploiting E-Commerce in Your Business (Financial Times Management Briefings) by by Elizabeth Daniel

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